Vitamins & Actives

Panthenol

Panthenol (Pro-Vitamin B5)

Moisture-binding · Elasticity

If hops are the poetry, panthenol is the engineering. Few molecules are as universally proven to hydrate hair and skin — which is why it appears on all three GORA labels.

Benefits

  • Converts to vitamin B5 in skin and binds water deep in the fiber
  • Restores elasticity so hair bends instead of breaking
  • Leaves a glossy, healthy touch without residue

Claims

  • The workhorse humectant of dermatology

Found In

GORA Strengthening Shampoo — Strength & Clarity, 430 mL

Strength & Clarity

Cleanses, Fortifies & Revitalizes

Details

Same Shelf of the Library