Born Above.
Hair and body care built on hops and alpine botanicals. Three steps, one standard: no sulfates, no silicones, no parabens. The high country, head to toe.
Cleanse · Restore · Renew
The Ritual
Three steps, one formula philosophy: the hop cone, alpine botanicals, and nothing your hair has to recover from.
Reach for a bottle — click to open it
01 · Cleanse
Shampoo
$48Strength & Clarity
Cleanses, Fortifies & Revitalizes
- Keratin rebuilds, argan smooths
- Hops + barley revive shine
- Sulfate-free, weightless clean
02 · Restore
Conditioner
$48Strength & Restore
Nourishes, Strengthens & Hydrates
- Biotin fortifies from the root
- Shea + panthenol lock in water
- No silicones, zero weight
The Hops Ritual
All three steps for $120 $134 — and shipping is on us.
Key Actives
What Goes In
Hop-harvest actives — hops, yeast, barley, oat — finished with alpine botanicals and nothing that does not earn its place. Open an ingredient to see what it does.
Heritage
The Lineage
Gora — an old word for mountain, kept alive by the high-country folk who brewed where the air turns thin.
Long before laboratories, the brewers of Europe’s high country knew what the hop cone could protect and what yeast could feed. What their kettles brewed washed hair in mountain spas and bathhouses for centuries. GORA carries that inheritance further up — and strips away everything else.
Sulfate-Free
No SLS. No SLES. Amino-acid and sugar cleansers only.
Silicone-Free
Shine from lipids and proteins — never from plastic film.
Paraben-Free
Modern preservation, nothing controversial.
Botanical-Led
Hops, grains and alpine botanicals, finished by modern science.