Crafted with Hops, Keratin & Argan Oil
Shampoo
Strength & Clarity
$48430 mL · 14.5 fl oz
A sulfate-free daily shampoo brewed with hop extract, hydrolyzed keratin and cold-pressed argan oil. It lifts away buildup without stripping, rebuilds strength strand by strand, and leaves hair with the kind of clean that feels lighter at altitude.
- Strength you can measure. Hydrolyzed keratin and wheat protein re-anchor weak points in the fiber, visibly reducing breakage in the brush.
- Clarity without stripping. Amino-acid and glucoside cleansers lift oil and residue at skin-neutral pH — no sulfates, no squeak, no rebound greasiness.
- The antioxidant shield. Hop polyphenols and green-tea catechins stand between your color and the oxidative wear of sun, heat and city air.
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✕ SLS✕ SLES✕ Parabens✕ Silicones
Key Ingredients
- HopsAntioxidant · Soothing · Balancing
- Hydrolyzed KeratinRebuilding · Strengthening
- Argan OilNourishing · Smoothing · Shine
- Brewer's YeastFortifying · B-vitamin source
- BarleyNourishing · Mineralizing
- Wheat ProteinVolumizing · Film-forming
- PanthenolMoisture-binding · Elasticity
- ChamomileSoothing · Softening · Brightening
- Green TeaAntioxidant · Protective
Full Ingredients (INCI)
Aqua, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Sodium Cocoyl Glutamate, Coco-Glucoside, Glyceryl Oleate, Sodium Chloride, PEG-90 Glyceryl Isostearate, Sodium Lauroyl Oat Amino Acids, Avena Sativa (Oat) Kernel Extract, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Argania Spinosa Kernel Oil, Hydrolyzed Yeast Extract, Hordeum Vulgare (Barley) Seed Extract, Panthenol, Humulus Lupulus (Hops) Extract, Crataegus Monogyna (Hawthorn) Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Melissa Officinalis Leaf Extract, Mentha Piperita (Peppermint) Leaf Extract, Thymus Vulgaris (Thyme) Flower/Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Allantoin, Myristyl Lactate, Glycerin, Propylene Glycol, Phenoxyethanol, Laureth-2, Ethylhexylglycerin, Parfum, Citric Acid, Disodium EDTA.
How to Use
- 01Massage a small amount into thoroughly wet hair and scalp.
- 02Work into a dense lather, then let it rest for thirty seconds — the botanicals need a moment.
- 03Rinse completely with the coolest water you can enjoy.
- 04Follow with GORA Conditioner. Gentle enough for every wash.
The Story
The wash that started GORA. Four beer-derived actives — hops, brewer’s yeast, barley and oat — meet a nine-herb alpine infusion in a lather built entirely from amino-acid and sugar cleansers. Strength from protein, clarity from the cone.
Complete the Ritual
